Are you struggling to decide how to reach fundraising goals of your nonprofit organization?

As a result of digitization in businesses, new technologies are developed every day. Similarly, There are a number of tools, software programs, and platforms available for nonprofits.

Sometimes it becomes difficult for nonprofits to find the best ways to raise funds and keep the organization going. Specially, there is a lot pressure riding on to choose the best fundraising software that will work for your organization.

To help you out, here is the cherry-picked list of unique fundraising ideas, no matter the size of your organization, it can be explored.

Which Fundraising Idea is Right for Your Nonprofit?

There are countless fundraising ideas to choose from. It can be overwhelming to choose an idea that suits both the donor’s convenience and the organization’s needs.

Before getting started, read about these innovative fundraising ideas along with platform provider to help you through selection process.

Seven Unique Fundraising Ideas for Nonprofits

1. Raise direct funds for your nonprofit with GoFundMe


GoFundMe is an American for-profit crowdfunding for platform that allows people to raise donations for their nonprofit organization, events, and the causes they want to support.

GoFundMe is a free platform for anyone looking to raise funds for a cause. The platform itself says that they have 1 million+ verified nonprofits registered.

Here is how you can raise funds for your nonprofits using GoFundMe.

  • Sign up with GoFundMe with your e-mail.
  • Enter the details about your campaign, category of your campaign, campaign goal, etc.
  • Add a picture of video that describes your campaign and the cause behind funds.
  • Write a story about who you are, what you’re raising funds for, and how the money will be spent.
  • Finally, share your campaign with friends, family, emails, social media and more.

With GoFundMe, all campaigns and donations are insured as part of its Trust & Safety team.

GoFundMe allow your supports to donate via Papal, credit or debit cards.

PayPal Giving Fund will process all funds raised by a charity fundraiser and communicate directly with the charity.

2. ExtraDonation offers no-code platform to integrate on your website and raise donation for free


ExtraDonation is a unique idea that lets nonprofit organizations raise funds by shopping right on their websites.

Is is a free fundraising platform for nonprofits and donors both.

ExtraDonation fundraising platform provides one widget (kind of popup) that can be easily integrated on website. The widget features thousands of brands and online shops like Amazon where donors, aka supporters, can shop.

The brands shares percentage of purchased products as donation to nonprofits. The whole donation is considered as donation by a donor who actually purchased the product.

There is dedicated dashboard for nonprofits and donors where they can see all the tracking, donor details, donation confirmed or pending, withdraw the funds and more.

What makes ExtraDonation different from other fundraising platform?

There is no extra cost to donors other than their shopping amount. The delivery will be taken care by brands or stores as usual.

Shoppers are more likely to support a nonprofit when they can do good without having to pay anything extra.

Here is the quick overview of fundraising with ExtraDonation:

  1. Setup widget & integrate on your website. (Place the 4 line of code provided by ExtraDonation)
  2. Promote new donation way to your supporters with promotion toolkit in dashboard.
  3. Let donors shop as usual they do from other websites
  4. Automatically all the purchase transactions will be tracked and reflected in your dashboard
  5. The donation is transferred to your PayPal account as soon as the amount reaches a threshold.

ExtraDonation takes care of entire technology and automate the process. As a fundraiser, you don’t need to manage anything. Everything is made very transparent.

Checkout the demo and start fundraising for free.

3. Raise funds from corporate matching gifts with DoubleTheDonation

Double the Donation is the leading provider of corporate employee matching gift tools that helps nonprofits to boost revenue.

So often donors work for companies that offer matching gift programs but either don’t know about their companies’ programs or don’t know how to submit their matching gifts/volunteer grants.

Double the Donation provides the tools necessary to raise awareness among donors and make it easier for them to submit matching gifts, thereby helping nonprofits raise more money.

Double the Donation enable your donors (here employees working in corporates) to access our searchable and user-friendly matching gift information from anywhere on your site.


Donors can find out if their employers will match their donations and how much money their employers will match. Employers match 1:1 donation or sometimes even 2:1 or 3:1 donation.

Double the Donation is not a free fundraising tool. There are 2 pricing plans to get started. One is PREMIUM plan and another is 360MATCHPRO plan. They also offer 14-days free trials on PREMIUM plan all functionalities.

Double the donation works right on nonprofit website. All you need is to insert a snippet of code directly on website. Then embed plugin on prefered location of the website.

This plugin allows to access With 20,000+ companies database which is the most comprehensive source of matching gift forms and instructions.

Double the Donation also integrates with more than 50 of the leading online donation tools, peer-to-peer fundraising platforms, and CRMs.

4. Raise donation on your website with DonorBox (form, button, page, etc)


DonorBox is another free fundraising platform that allows to raise funds right on your website with donate button, fundraising page, text to give, etc.

The site itself says that over 35,000 nonprofit organizations from 40 countries use Donorbox fundraising software.

Additionally, charities, churches, mosques, schools, animal rescue organizations, political campaigns, and other causes utilize it.

With DonorBox, you can embed a customized donation form directly into your website without any coding knowledge. Similarly, you can easily start your fund-raising with an easy-to-use donate button and a pop-up donation form.

Moreover, nonprofits with no website can host a fundraising page on Donorbox.

There are several ways to donate, including credit card, Apple Pay, ACH and SEPA bank transfers, Google Pay, and PayPal for donors

DonorBox integrates with many CMS platforms like WordPress, Squarespace, Weebly, Wix, etc. You can integrate various add-ons too like Mailchimp, Zapier, etc too.

5. Raise Donation with Shopping at EasyFundraising


EasyFundraising is UK’s top most shopping fundraising site for nonprofits and charity. Donors can shop with over 5000 retailers and support community groups, sports clubs, schools & charities across the UK.

ExtraDonation and EasyFundraising both works with shopping with donation but there is still a difference to look after.

ExtraDonation widget works right on your website which gain more trust and transparency for your supporters while on EasyFundraising there is separate donation page on their website and you need to drive your supporters on their website and make them shop.

Moreover, ExtraDonation has robust technology comes with detailed tracking and reporting. The EasyFundraising website requires registration with some retailer, such as AmazonSmile, while ExtraDonation doesn’t require linking to any brands or stores.

EasyFundraising says it has 2.1 million supporters and 160000 good causes that work with it.

Nonprofits also gets a promotion toolkit to raise awareness like ExtraDonation.

EasyFundraising is also completely free to use.

6. Enhance your donation with GiveWP plugin (for WordPress website only)


When it’s about fundraising for WordPress non-profit website, there can’t be any better plugin than GiveWP.

GiveWP don’t only allow to increase online donations but you can also manage donors, and gain insights of your donations.

This plugin only works for WordPress website, so if your nonprofit website is WordPress based then you only need payment gateway and GiveWP free plugin which you can download from here.

You can easily create donation forms on your website and place them on any page you like. A wide variety of customization options are available for form, including support for top page builders.

Stripe is a verified partner of GiveWP. Your donors can also use PayPal Pro payment gateway to donate your cause.

GiveWP also has different pricing plans which comes with powerful add-ons to boost your fundraising efforts.

Best fundraising plugin GiveWP has 100k+ active installs. They also offers Risk-free 30-day money back guarantee. It is definitely worth trying for nonprofits with WordPress websites.

7. Seamless donation by ShoppingGives Integrated Stores


ShoppingGives is a solution to enable brands, businesses and nonprofits to have a more meaningful way of giving back.

It allows brands and business customers to engage seamlessly in native giving throughout their shopping journey.

ShoppingGives helps nonprofits by integrating the technology into ecommerce websites.

ShoppingGives Process:

  1. Shop – Customers shop with the online eCommerce stores as usual.
  2. Engage – Giving strategies are perceived and embraced as part of a customer’s culture.
  3. Donate – Donations make it possible to build loyalty and trust among customers.

ShoppingGives fulfills all of its donations through partnerships with Stripe and PayPal Giving Fund.

Currently, ShoppingGives only registers 501(c)3 status nonprofits only. If you want to raise donations for your funds with ShoppingGives, your organization must have 501(c)3 status.

Grow Your Nonprofit with Best Fundraising Websites

We now have seen the most innovative online fundraising idea using softwares that offer an opportunity. It’s time to choose the fundraising idea that suits your needs and easier for donors.

Find the Best Fundraising Platforms for Your Charity

A fundraising site that works for your organization is based on a variety of factors. Here are some of the key factors to consider:

  1. Low or no fees
  2. Simple & easy to adopt
  3. Transparency & safe access of your donation
  4. Customer support & resources
  5. Works right on website or no?
  6. Reporting & data

ExtraDonation provides free fundraising platform that works right on your website. Plus the best thing is donors don’t pay anything extra. More and more recurring donation for your nonprofits.

It’s complementary platform that works with your existing donation system. One should definitely try it out.

Start fundraising for free with ExtraDonation today.

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