Nonprofit organizations must keep up with the times to remain relevant. With the right tools and strategies, you can raise funds to further your cause and maximize your social impacts. Thankfully, there are fundraising software programs that can streamline the process.
More nonprofit organizations are now embracing full digital transformation for their operations. In fact, a study by Accenture shows that 70% of nonprofit organizations had to move their in-person fundraising events online due to the COVID-19 pandemic. With the introduction of various technologies, it is high time you explore what innovative fundraising strategies you can implement in your nonprofit organization.
With that, here are ways how fundraising software can help you establish a fundraising strategy plan for your nonprofit organization.
1. Leverage Automation
Manually keeping your data up-to-date and running your fundraising campaigns can get costly and time-consuming in the long run. This also makes you more prone to human errors and bottlenecks. This is why many nonprofit staff get burned out from all the workloads. Before you know it, your organization can start to lose its drive and momentum.
Streamline your operations by leveraging automations. Through fundraising software like ExtraDonation, you can automate processes such as sending messages to donors, tracking donations, and updating your database. It can also help you create and manage your campaigns, giving you more time to focus on developing robust fundraising strategies for nonprofits.
Your fundraising software can even operate alongside your in-person campaigns or events, thus raising extra funds for your organization in the process.
2. Integrate with Your Website
Having your own website helps expand your organization’s reach and gain more visibility online. People can easily search up your organization if they want to know more about your cause and mission. Moreover, you can also use your website as part of your fundraising strategy for nonprofits.
To do that, you can integrate your fundraising software into your website. This can be in the form of a widget, an entire webpage itself, or a pop-up.
This way, your visitors can instantly become your donors in just a few clicks. They no longer have to undergo a rigorous process just to donate to your cause.
3. Boost Transparency
Managing donations can be a delicate task. After all, you will be handling the money that your organization needs to support your cause. Losing a single cent can have a huge impact on your organization’s accountability and credibility. Hence, it is important to keep a careful eye on your fundraising operations.
Thankfully, you don’t have to do this process manually. Your fundraising software can help you track and monitor the donation that goes into your organization.
ExtraDonation, for one, provides a centralized dashboard that automatically records all transactions in real-time. At a glance, you can see how many donations your organization received, the name of the donor, and when you received them.
You can boost your organization’s transparency further by integrating your fundraising software with your human resource. It can help staff who have finished a human resources degree in maintaining and documenting your organization’s federal, state, and local compliances.
4. Personalize Donor Interactions
Many fear that using automation and software solutions can remove the human aspect in your interactions with your donors. This is a valid concern, especially since nonprofit organizations tend to appeal to human compassion and solidarity. Thankfully, fundraising software allows you to personalize and customize interactions with your donors.
ExtraDonation allows you to send personalized messages to all your donors for every donation they make. This way, everyone will feel like their actions have created an impact on your cause. This will also help you foster relationships with each of your donors.
You can also use your fundraising software to handle your social media pages. Nowadays, using social media is one of the top free marketing strategies for nonprofit organizations to raise donations and awareness. Hence, you should make sure that you are always responsive and accessible in these channels.
5. Gain Better Insights
An effective fundraising campaign requires thorough research beforehand. There are a lot of things you need to consider. For one, you need to be knowledgeable on the cause your organization wants to pursue.
Moreover, you must have a deeper understanding of your target audience’s preferences, behaviors, and characteristics if you want your campaign to be successful.
Using fundraising software can give you better insights for your campaigns. It can gather information such as:
- Popular platforms where your target audience usually gather
- Projects and programs they are most interested in
- Types of campaigns that they are most responsive to
You can then use this data to develop more innovative ways to raise funds.
The Future of Nonprofit
More nonprofit organizations are striving towards full digital transformation. By leveraging the right technologies, you can raise more funds to advance your cause and boost your social impact.
Start by checking out software like ExtraDonation to learn more on how to innovate your campaigns.